DJ Yellowhorse with new music by Cody Coyote who is quickly becoming one of Ottawa's most recognizable and inspiring hip hop artists. Of Ojibwe/Irish descent, his fiery performances fuse profound lyricism with inspiring narratives drawn from his observations on modern life, while paying homage to his Matachewan First Nation ancestry. Coyote's most recent album, Mamawi ("All Together" in Anishinaabemowin) explores ideas of positive change through togetherness, love and unity.
And Jack and DJ Yellowhorse deconstruct the stupid Dior ad featuring Johnny Depp and its use of Native American culture and symbols.
The French luxury goods company posted a trailer for its men's fragrance "Sauvage," featuring the Rosebud Sioux Tribe's Canku One Star, a Fancy War dancer dressed in traditional garb.
The campaign was developed along with Native American consultants. But the ad continued to receive heavy criticism for being insensitive and having an offensive name.
"It feels like they tried to do it 'right' and involved some great people, but it is still an ad for a notoriously racist company and a product called Savage", tweeted Dr. Adrienne Keen, a Native American activist and creator of the Native Appropriations forum. "I just wish we could have this level of representation for projects created by and centering Native people."
Originally released on 09/09/2019